In this course you will learn about the types of content you can create and how to choose the correct channels to share your content with your audience. You will explore how to plan, prepare and produce your content in line with brand goals and commercial drivers, as well as how to produce a storyboard to visually lay out and present your content. You will understand the importance of brand image standards and storytelling and how to weave this into your content ideas. You will explore different types of marketing and understand the benefits of customer relationship management systems (CRMs) and explore how to leverage SEM, SEO, and email marketing.

We'll also touch on creating engaging Google Ad campaigns and crafting great content for your websites and marketing efforts. We will look at important UK legislation and understand how data protection is important when creating content. You will also look at the pillars of content creation and how a content strategy can help a business reach its goals and explore various tools used to analyse customer behaviour and their interactions on social media as well as how to use them build a brand and schedule social media posts.